Week 0: Introduction

Hello all! My name is Maddox Murphy. I have been DJing for over a year and a half and have grown my passion into a fully viable business. Working on my business has fostered my love for entrepreneurship, more specifically how to use data and novel strategies to enhance start-ups. This project will primarily focus on how two strategies: dynamic pricing (changing the ticket price based on the price the consumer is willing to pay) and the use of social media can improve a start-up’s chance of success. I am excited to begin my journey with Belda Cilignr, Co-Founder and Lead Brand Specialist of Synchro Events. Synchro was founded in 2020 and promotes the underground dubstep and house scene in NYC. Through working with their company I will be able to gain hands-on experience and data through participating in team meetings and working directly with Mr. Cilignr on marketing and pricing techniques. Thank you for tuning in and I look forward to sharing more on this experience.