Paloma M. 2024 | BASIS Independent McLean
- Project Title: The Effects of the Changing Media Industry on the Washington Post
- Basis Independent Advisor: Dr. Pittman
- Internship Location: Innocuous AI
- Onsite Mentor: Regina Jaslow
With the rise of short form content, traditional newspapers are struggling to keep up with the changing market. With the creation of The Washington Post Shorts, the traditional newspaper has found a way to remain relevant in the minds of the younger audience via a shorter form of content. My internship will be carried out at Innocuous AI. By researching changing American consumer habits and conducting deep analysis into viewer statistics of the Washington Post Shorts, I intend to look into whether short form content is a viable form for newspapers to invest in. I expect to find that short form content (ie. Tiktok, Instagram Reels, etc.) is the way to go moving forward. With this research, I can, as a journalism student, learn how to make content more appealing to modern audiences and to help other journalists revolutionize their content in the same way.