Week 10: Public Relations and Media Strategy

Last week, I looked into case studies of startups leveraging data in event planning and marketing to fuel growth. This week, inspired by the ideas presented in Nigel Jackson’s book Promoting and Marketing Events: Theory and Practice, I turned my attention to the fundamentals of marketing and public relations (PR) in the events sector.

For event planners starting from scratch, Jackson’s work offers a thorough road map of how to incorporate marketing and public relations into their strategy, His viewpoint emphasizes that event promotion involves more than just selling tickets; it also entails knowing your target audience, developing a unified brand message, and encouraging sustained participation. Realizing that events are more than one-time occurrences but rather serve as touchpoints for community involvement, brand development, and relationship building is one of the book’s main themes. To maximize impact, Jackson suggests an integrated promotion strategy that combines PR tools, marketing techniques, and stakeholder engagement tactics.

Next week, I plan to continue exploring how data-driven methodologies intersect with event marketing and public relations, focusing on practical strategies that event managers can use to measure success, refine audience engagement, and build stronger brands. Furthermore, I intend to compile my research and start a rough draft of my final paper.