Anya T. 2024 | BASIS Independent Manhattan
- Project Title: Unveiling AI's Impact: Revolutionizing Construction Safety with eSafety Systems
In my senior project, I will be exploring the usage of AI technology in the safety industry. I will be working with eSafety Systems; a company that produces software for construction safety. I am primarily working with marketing materials and doing market research on competition throughout this industry. My project will employ this market research, including price points, effectiveness of the software itself, audience and reach, and most importantly the usage of AI technology. My goal is to explore this unlikely field that has been greatly affected by AI technology and along the way, improve the marketing and audience to reach of eSafety Systems.
My Posts
Week 9
June 9, 2024
For the past couple of months, I have been diligently working with eSafety Systems as their newest intern and trainee. Originally I had centered my project around the day-to-day work I have been doing at eSafety. I began with performing market research tasks for the company and compiling reports on the industry and competitors of […]
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Week 7&8
June 9, 2024
Hello again, Another two weeks have flown by, and there’s so much to share! My work at eSafety Systems has become increasingly engaging as I’ve started to implement some of the ideas we’ve been developing. I’ve been focusing on refining our marketing materials to better communicate the benefits of our AI integrations. One […]
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Week 5&6
June 7, 2024
Hi everyone!! I can’t believe I’m already almost halfway through the internship! These past two weeks, my focus has shifted from research to more hands-on tasks. I’ve been working closely with the marketing team to brainstorm and develop new promotional content that showcases our AI-powered features. One of the highlights has been collaborating […]
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Week 3&4
June 3, 2024
Hello again! It’s been another exciting couple of weeks at eSafety Systems. As I continue my internship, I’ve dived deeper into the company’s current marketing strategies and materials. I’ve been analyzing how eSafety positions itself in the market compared to its competitors. This involves a lot of research and data gathering, which has been […]
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