Week 3&4

Hello again!

It’s been another exciting couple of weeks at eSafety Systems. As I continue my internship, I’ve dived deeper into the company’s current marketing strategies and materials. I’ve been analyzing how eSafety positions itself in the market compared to its competitors. This involves a lot of research and data gathering, which has been both challenging and rewarding.

A significant part of my work these past two weeks has been focused on understanding our competitors. I’ve been compiling data on what other companies in the construction safety software industry are doing, particularly how they are incorporating AI into their products and services. This research is vital as it helps us identify gaps and opportunities in the market.

One interesting aspect I’ve discovered is the varied approach different companies take towards AI. While some are heavily invested in predictive analytics and real-time monitoring, others are more focused on automation and enhancing user experience. This diversity has given me a broader perspective on how AI can be utilized in safety technology.

Next week, I plan to start drafting some initial ideas for new marketing materials that highlight eSafety’s unique value propositions, especially our AI capabilities. I’m excited to see where this leads and to contribute to the company’s growth in a meaningful way.

Thanks for reading!!