Neetika M. 2023 | BASIS Independent Silicon Valley
- Project Title: Digital Media Marketing: How, Why, and For What Do Companies Need Websites?
- Basis Independent Advisor: Jaymie Silva
- Internship Location: Identity Science
- Onsite Mentor: Raj Malampati
Have you ever read any reviews for a product on Amazon? Or do you follow any businesses on social media? Finally, have you ever received emails from a company advertising a sale? What do all these things have in common? They are all types of digital media marketing! Digital media marketing is a method to reach potential customers using the internet and other digital channels. Through my project, I am researching and implementing more obscure methods of digital media marketing, and those specifically in use for data security start-up companies. By working at Idenity Science with Raj Malampati, I am interested in conducting research on how early-stage startup companies manage their digital media presence. My goal is to use this research to come up with a successful digital media marketing plan for Identity Science, as well as create a website for the company when it launches. I am producing a written report of multiple digital media marketing strategies as well as a website approved and ready to use for Identity Science. By providing new insights into how other companies utilize digital marketing, this project can be useful for other companies in the security space in the future. My ultimate goal is to show that companies can successfully use digital medium marketing to increase sales and that high website traffic is dependent on layout and user experience.