Week 4: Finding Identity Science’s Identity!
Welcome back, readers! Last week, I dedicated some time to figuring out why websites are one of the most important aspects to digital media marketing and what components are especially essential in these websites. This week, I want to look into what aspects are especially important to include on Identity Science’s company website.
As I mentioned last week, the most important reason for a company to have a website is to convey to potential customers the brand and mission of the product or service offered by the company. A website summarizes why the product is important and is where people go to learn more information about products. Because of this, the most important aspect of Identity Science’s website will be to describe why customers need their product over the products of other cybersecurity companies.
Before we go into how we describe Identity Science to the public, I think it is important to first understand what their company goal is here on this blog! The modern software development lifecycle process is a complex process because software is so important to how modern organizations compete. The expectations to innovate securely have increased exponentially due to many risks as we covered in earlier blog posts. Software teams must move fast, but also beware that their SDLC process is still secure. However, as there is no modern SDLC process that offers comprehensive visibility into the developer’s activities and configurations, it is difficult to assess security risks. Identity Science is a cybersecurity company building an agentless platform to manage end-to-end developer security posture and open-source risk. This platform will ensure continuous risk reduction and compliance with an organization’s development processes and the ability to enforce Zero Trust for developers. The platform leverages identities’ actions and intelligence to build a Composite Risk Profile, Track-and-Trace Visibility, and provide Automated Remediation. While this may sound complicated now, I want to take this information about Identity Science and truly highlight it on the website to draw customers into seeing the worth of the product.
My goal is to create a bright, modern, and inviting website for Identity Science to establish credibility for the company and increase potential sales. As I mentioned in the chart last week, there are three main aspects important in a website’s design: a cohesive style, navigability, and establishing credibility.
To first create a cohesive style, my first plan of action is to create a logo or tagline for Identity Science, so the company can be memorable to potential customers. I will likely pick a simple design and 2-3 colors to represent the company brand and have this represented over the entire website for a cohesive design. I also hope to create animations and include images on the website to entertain customers by simply browsing. I hope to organize information simply by separating text with blocks of color or creating broad headlines with subtopics. I also plan to use bullet points to quickly summarize the various services offered by Identity Science. I also want to include bright call-to-action buttons for things like “Free Trial,” “Request Demo,” or “Purchase Now” in a bright contrasting color to attract people to engage with Identity Science.
Secondly, the navigability of the website is also incredibly important as that is how customers can learn the most information and are likely to stay on the page instead of clicking off because the website is too complicated. I want to first include a sidebar to access different pages more quickly, such as learning more about the company, seeing reviews, or reading blog posts. This way customers have easy access to answer any information regarding the company. Additionally, any word or idea that is not of common knowledge provided in text on the website can be hyperlinked to another page describing the topic in detail, so people don’t have to waste time looking things up or staying confused. I want to avoid having one long page for customers to scroll through, as that can get quite boring and uninteresting for customers, based on what I learned from looking at the websites of Identity Science’s competitors like Cycode.
Finally, establishing credibility for the company through the website is incredibly important. I want to look into information about the effectiveness of Identity Science’s services and have that information public on the website so others can have faith in Identity Science as a company and want to invest in their product. Additionally, I want to provide information about Identity Science’s employees and especially about Raj Malampati to allow potential customers to see a friendly but qualified face behind the product. I would like to learn more about whether Identity Science has won any prizes or how many companies Identify Science has worked with or is planning to work with and include the information on the website. When the product becomes available to customers, customer reviews would also be a game-changer for the websites as the target market can see that other companies have had good experiences working with Identity Science. Finally, having a “Contact Us” page is especially important so customers can reach out if they have any questions or concerns. I also want to learn how to make the website search engine optimization friendly, so it can gain more clicks and reach more potential customers.
Next week, I hope to find answers to the questions I posed in this blog post and begin designing the website. I am going to start by trialing three website design services: Wix, Canva, and Squarespace to see which works best. By next week, I hope to find the advantages and disadvantages of each platform and create a simple sample website for Identity Science using the best of the three platforms.