Alexa L. 2024 | BASIS Independent Brooklyn
- Project Title: Marketing Sustainable Fashion
- BASIS Independent Advisor: Ms. Sophie Davies
- Internship Location: Rue Saint Paul
- Onsite Mentor: Kelly Wang
According to earth.org, the fashion industry is the third most polluting industry in the world after oil. With the rise of social media and influencer culture, fast fashion and overconsumption has become increasingly popular. While there are many fashion companies that manufacture sustainably sourced and produced clothing, they do not get enough visibility. This project aims to study how sustainable fashion is marketed on social media to determine which tactics are most effective to sell sustainable clothing. Additionally, through interning at a sustainable clothing company, I hope to understand the production behind these clothes and how the company markets their products on social media. Supplemental surveys and interviews will also be part of my research process to determine the most effective ways to market sustainable fashion. Through my research, I hope to identify a few key marketing tactics that will be helpful for small sustainable businesses to sell their product in a way that will promote ethical consumption for the future.